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  1. Public Health Education Campaigns

FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from starting and continuing to use tobacco products. The e-cigarette and cigarette prevention campaigns focus educating youth about the health consequences and risks of vaping and smoking. “The Real Cost” campaign was developed based on extensive research and uses a mix of marketing and advertising tactics across teen-relevant communication channels to reach youth audiences.

Current Campaigns

Past Campaigns and Resources

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