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National Black Family Cancer Awareness Week #BlackFamCan

Social Media Toolkit for Oncology Center of Excellence Project Community Initiative

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Empowering Patients Living with Cancer, Survivors, Advocates and Consumers

Save the Date: OCE Project Community’s second annual National Black Family Cancer Awareness Week takes place June 16-22, 2022.

The purpose of National Black Family Cancer Awareness Week is to increase cancer awareness in one of the most vulnerable segments of the US population. This initiative aims to marshal community-based stakeholders to build knowledge surrounding cancer clinical trial participation and minority population specimen donations to national genomic databases for cancer research.

Conversations on Cancer Public Panel Discussion

During this designated week, OCE Project Community invites you to register and attend the June 16, 2022 OCE Conversation on Cancer Public Panel Discussion: Engaging the Generations, #BlackFamCan.  Registration is free, open to the public and will be made available closer to the event date.

You’re encouraged to post on social media the meaningful and potentially lifesaving cancer awareness activities you’re conducting in your communities. Please mention #BlackFamCan when you post. 

CoCa #Black Fam Can NBFCAW 2022

How to Participate During National Black Family Cancer Awareness Week

OCE Project Community recommends the following areas of focus and engagement in your community and networks.

  • Cancer Clinical Trial and Genomic Donations Awareness to Advance Equitable Treatment Development
  • Cultural Opportunities to Increase Cancer Awareness (Juneteenth, Creative Arts)
  • Educational Awareness (Prevention, Screening, Increasing Knowledge and Lifestyle Impact)
  • Career/Workplace and Cancer Research 

Examples of your potential engagement might include but aren’t limited to:

  • Prostate, breast, colon or lung cancer awareness discussions sponsored by your community health and wellness program leaders.
  • Students and seniors working together on a project reflecting family history and cancer awareness.
  • Conducting a walk, 5K or movement session to address the importance of exercise in preventing cancer.
  • An informal recipe swap designed to update family food favorites to healthier versions to promote diet and addressing cancer prevention.
  • Information on research about increasing cancer equity in the Black community. 

How to Use This Social Media Toolkit

Download, socialize, and localize the content in ways that fit the needs of your channels, messaging, and audience. 

Download: Treat this toolkit and these copyright-free materials as your own, with this caveat—the FDA logo must not be re-purposed for use on other webpages or non-FDA materials. Please remember to use #BlackFamCan

Socialize: #BlackFamCan toolkit materials are designed to be shared. If you have a Twitter, Facebook, Instagram or other social media account and an interest in helping OCE Project Community promote cancer awareness on social media, we hope you too will make frequent and free use of the toolkit.

Localize: All toolkit materials are localizable in some way, whether that be by adding your agency’s logo and URL to a print-out or by pairing one of our graphics with a social media message of your own.

Download the collection of social media images for your posts

Suggested Posts

Suggested Posting Period: March, April, May, June 2022

Customize the text for your own events.

Origin of National Black Family Cancer Awareness Week

This initiative began in 2021, coinciding with the 50th anniversary of the National Cancer Act and the signing of Presidential Executive Order 13985, “Advancing Racial Equity and Support for Underserved Communities Through the Federal Government, Section 8.”  

Section 8 of the Presidential Executive Order States: 

Engagement with Members of Underserved Communities. In carrying out this order, agencies shall consult with members of communities that have been historically underrepresented in the Federal Government and underserved by, or subject to discrimination in, Federal policies and programs. The head of each agency shall evaluate opportunities, consistent with applicable law, to increase coordination, communication, and engagement with community-based organizations and civil rights organizations.

Connect With Us!

Twitter: #BlackFamCan, #OCEProjectCommunity

Email: [email protected]

Additional Information

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