CDER Conversations
Interviews with CDER experts on priorities, projects, and initiatives
CDER Communications Testing: Optimizing Drug Information Through Target Audience Feedback
One of CDER’s priorities is to communicate important regulatory and scientific information to different audiences, including patients, health care professionals, and the general public. Effective communications allow people to make informed decisions.
To help make sure these groups understand the communications we share with them, social and behavioral scientists in CDER’s Office of Communications (OCOMM) collect feedback from target audience members on a variety of drug-related messages and information.
In this CDER Conversation, Alexandria Smith, MSPH, a social scientist with OCOMM’s Research and Risk Communications staff, discusses the communications testing program and how it helps ensure the information CDER shares is understandable, relevant, trustworthy, and useful.
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