CDER Conversations
OPDP’s Social Science Research Program: Aiming to Understand How Health Care Providers and Patients Interpret Prescription Drug Information
CDER’s Office of Prescription Drug Promotion (OPDP)’s four-person research team investigates issues in direct-to-consumer and health care provider-directed prescription drug promotional communications. The team uses methodologies such as surveys, experimental research, and qualitative research in their endeavors.
The team also provides technical assistance within FDA and to stakeholders, as appropriate, on the design and implementation of studies concerning prescription drug promotion. The team’s brochure explains the work in more depth.
In this CDER Conversation, we speak to Kathryn (Kit) Aikin, PhD, senior social science analyst and research team lead in OPDP, about this important work.