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About the Speaker

April Brubach, MA
Acting Director
Office of Health Communication and Education
Center for Tobacco Products

About the Presentation

This presentation will share the success of the Center for Tobacco Products’ “The Real Cost” campaign over the past 10 years since its launch in 2014. Attendees will learn about the importance of public education campaigns in preventing youth tobacco use and will understand how campaigns can be used as a tool to rapidly respond to public health challenges.

Learning Objectives

After completion of this activity, the participant will be able to:

• Describe the mission of the Center for Tobacco Products (CTP).
• Discuss how CTP has continually adapted its public education program to address emerging public health issues and unique audience needs.
• Discuss CTP’s public education efforts to-date, including the cigarette and e-cigarette prevention campaigns.

Event Materials

Activity Outline – Continuing Education

Registration

FDA employees MUST register in BOTH the following:

• Zoom Registration *Once you have registered in ZOOM, you will receive a confirmation email with the webcast URL
• LMS Registration

Non-FDA employees must register in:

• Zoom Registration *Once you have registered in ZOOM, you will receive a confirmation email with the webcast URL

After Zoom webcast registration, you will receive a link via email to access the live webinar. You must log in with the username and password created when you registered.  Please pre-register at least two days before the event to ensure you receive the access link and outlook invitation for the session. 

For technical assistance please contact: Rokhsareh.Shahidzadeh@fda.hhs.gov